Knitwear with a language of its own
Anushka Sanghvi is a contemporary womenswear brand redefining knitwear through modern silhouettes and artisanal Indian craft. From the beginning, we knew the identity needed to feel as delicate, considered, and personal as the garments themselves.
We started by spending time with Anushka’s own aesthetic world before putting anything on paper. That became the foundation for a refined logotype and monogram that feel less like something placed onto the brand and more like a natural extension of it. At the heart of the identity is a locket-inspired logo mark, chosen for its sense of intimacy and sentiment. A small symbol with a personal connection to the woman behind the brand, and an identity designed to feel romantic, considered, and built to last.
