Rooted in Mumbai, open to the world
The Mumbai Art Expo brings together emerging artists from across the city, creating a space for new talent to be seen and discovered. For the identity, we wanted to capture that sense of movement and ambition while keeping its connection to Mumbai subtle and contemporary.
We wanted every artist represented by the expo to feel like they had an equal opportunity to be seen and recognised. This became the idea behind the logo mark, where a raised staircase leads to a star, representing the platform artists are given to rise within the art world. At the same time, we avoided the usual visual clichés associated with Mumbai.
The English logotype sits alongside the Devanagari मुंबई, giving the city a presence without making it the whole story. A bright red brings energy to the system while keeping the focus on the artists and the art itself.
