Something you remember
Kyphé is an Indian perfume brand rooted in nostalgia, ritual and intimacy. The brief called for an identity that could hold a lot of emotional weight: timeless yet tender, luxurious yet deeply personal. Something that felt like the fragrance itself, not simply something you wear, but something you remember.
We approached the identity with stillness as our guiding principle. The logotype is considered and quietly confident, while the logo mark brings together a star and the letter K to represent a fragrance that is truly one of a kind. The packaging follows the same restrained approach, allowing the name and fragrance notes to hold their own. Every decision was made to create a sense of quiet presence, letting the brand linger rather than demand attention.
