Natasha originally came to us with an identity already in place. Through our initial design consultation and a series of conversations, we realised there was a gap between the identity and the depth of her story. We went back to the beginning and spent time understanding her connection to her grandmother, her Black roots and the stories that shaped her relationship with jewellery. Her grandmother’s love for jewellery and the lessons she passed down became an important part of the brand. We wanted the identity to carry that same sense of inheritance. Layered, textured and almost archival, it feels like it already holds years of stories within it. Each piece is made to feel like something you could pass on, carrying not just its beauty but the meaning gathered around it.